Thursday, July 12, 2007

A FEW WORDS

FLARE FOR LANGUAGE
One of the most prolific misuses of words is flare for flair. I first noticed this in a press release from a resort hotel several years ago, but now see it regularly.

REIGN CLOUD
A friend and writing colleague was alarmed at the use of reign instead of rein in a health policy professional’s treatise about controlling costs.

I SOAR IT
A recent MLS listing for a home in the Tucson area market boasts the abode’s soring ceilings.

1 comment:

Unknown said...

Not sure where I picked up the following, but they reminded me of the importance of good language:

(1) George Orwell argued that sloppiness of language both reflects and reinforces the sloppiness of underlying thoughts.

(2) "We are masters of the unsaid words, but slaves of those we let slip out." Winston Churchill